Shelly BMW – M Series

Most local car dealer ads rely on gimmicks, screaming salesmen and the occasional inflatable gorilla. We thought our client was better than that. They agreed.

The Problem
Orange County BMW shoppers see all local dealers as the same. How do you stand out?

The Pudding
Bold, a bit cocky, competitive, fully bought into the BMW ethos

The Plan
OC’s elite aren’t afraid to embrace their naughty side. Let’s nudge them into temptation with the absurdly powerful M Series, a wholly unnecessary and possibly misguided purchase. Because you know you want to.