I am Yokohama

The average person drives over 13,000 miles per year. You should probably get some good tires.

The Problem
People rely on their tires, but they never think about them.

The Pudding
Focused bordering on myopic, detail oriented, relentless

The Plan
A (very) close up look at what makes tires so special. Espeically when they are made with painstaking precision, like Yokohamas.