AAA - Intexticated

Our smart phones have made us pretty stupid on the road, prioritizing a text or a “like” over the safety of everyone around us. 

The Problem
We’ve made a huge dent in drunk driving deaths and injuries over the years. Now, we need to do the same thing with distracted driving. 

The Pudding
Bold, emotional, visceral, confronting, thoughful

The Plan
Let’s leverage the power of our anti drunk driving culture and show it might translate for those who feel all too comfortable driving while distracted.