John Krasinkski

Before he was Jim on The Office, John Krasinski was a very enthusiastic NASCAR supporter. And before that, he was a young actor who strolled into our casting session and made it clear he was a future star. Did this 3-minute compilation reel from our shoot catapult him into the spotlight? Almost certainly possibly maybe.

The Problem
How can we find someone funny enough to bring out the best from our non-actor NASCAR drivers for a series of TV spots?

The Pudding
Funny, silly, relational, slightly awkward

The Plan
Let’s cast someone so obviously amazing that he will make our drivers shine. Let’s stand our ground as our boss tries to convince us “this guy’s not funny” even though the rest of us know he’ll be priced out of our budget within the year. Let’s sit back and enjoy this young man at work.