Toyota - Sales Event

How do you create some of the most successful spots for one of the most successful retail campaigns of all time? Start with a bunch of holograms. Add a couple of horses. And maybe throw in some random dude in a bathrobe. 

The Problem
Buying a car is a painful experience.

The Pudding
Friendly, relatable, playful, helpful

The Plan
Let’s show people how going to the dealer can be less than painful. Maybe even kinda fun on occasion. Especially when you learn about the great deals.