Aer Lingus - Fly Irish Style

The Irish make everything better. Even flying.

The Brand
Unabashedly Irish, warm, scrappy, expressive

The Problem
The airline business is more competitive than ever. How can a small carrier like Aer Lingus compete with the big guys?

The Solution
Flying isn’t fun. But the Irish sure are. Let’s give people a taste of what flying “Irish Style” might feel like. Your trip to Ireland should begin as soon as you arrive at the gate. Everything is pretty awesome when coupled with the lyrical lilt of an Irish brogue. Even those tiny little bags of peanuts.