E- Cigarettes –
Not So Safe

The Orange County Department of Education felt that kids needed to know the truth about e-cigarettes. The whole vaping truth. 

The Brand
Protective, caring, engaged, proactive, empathetic

The Problem
Kids are taking up vaping and e-cigarettes at an alarming rate. Many falsely assume this is a completely safe practice as vape manufacturers try to pull the same thing cigarette companies pulled years ago—portraying their product as risk-free.

The Solution
Let’s share the plain truth (e-cigs are actually filled with dangerous junk) in a simple, direct and slightly cheeky way. An interactive website, posters, collateral and playful buttons help spread the word, that vaping is “not so safe” thanks to ingredients like arsenic, formaldehyde and lithium. No amount of cute packaging or bubble gum flavor can hide that stuff.