Lux - See What’s Possible
Here’s an idea: a lighting manufacturer that thinks beyond the bulb.
The Brand
Eager, Curious, Generous, Kinetic
The Problem
A startup light bulb company entering a deeply entrenched market is tough.
The Solution
Let’s reimagine the way we talk about light, to establish Lux as a forward thinking leader in this space. Less lumens. More illumination.
Light inspires, light protects, light beckons,
light transports you, light changes everything
Let’s talk about light in a different way.
Let’s embrace the power of light to affect how we feel.
Let’s make light more personal.
Let’s find new words to describe the one thing
that makes everything, possible:
