Sentry Insurance

Some companies sell life insurance, others realize they are selling a legacy. 

The Problem
Nobody wants to think about life insurance. But sooner or later, someone will have to.

The Pudding
Real, direct, playful, sarcastic

The Plan
Let’s not so subtly remind people of the impact of your choice. Somber symbols of death become tongue-in-cheek nods to the legacy we might leave, should we make the wrong choice.